Have you created a refreshing soda, game-changing beverage, or innovative food product? Even if you’ve completed the development phase of your product, getting it into the market is another story. As a CPG marketing consulting company, we help accelerate your brand and increase your profits. We assist with all phases of your business from sourcing, to packaging design, manufacturing and distribution.
Our team has years of experience in the industry. We have helped companies of all sizes and circumstances get in front of their ideal customers. Determining where to start your brand's marketing journey can be intimidating. Here at Strategy & Execution Inc., we perform comprehensive CPG marketing consulting services. Here at Strategy & Execution Inc., we perform comprehensive CPG marketing consulting services for our partners. SEI has been using a network of trusted industry partners that allows us to save time and control costing for new brands and projects alike.
CPG Marketing Consulting
At the very heart of it, we offer comprehensive consumer product goods marketing consulting. We start the process by learning more about your brand. We recognize your successes, pinpoint challenges you face, and solidify your goals. Then, we use this information to create a customized marketing solution for your business. We help you establish a solid foundation from the beginning, preparing you to overcome any obstacles you face. Our overview will ensure you know what to expect.
We’ll help you determine the best marketing, manufacturing, and distribution approaches from the get-go. We provide the transparent feedback that you need to make great decisions.
Design
Design and consumer alignment is all about your brand’s identity. Whether you’re just starting out or have been established for years, your branding could always improve and evolve. We specialize in creating messaging, logos, slogans, color schemes, and more for food and beverage companies. We also tie new messaging to the sales equation, which is critical to your success. These creative items are some of the first things that your potential clients will notice about your company. All of your brand’s identity should be comprehensive and visually-appealing from your logo to your packaging.
Manufacturing & Co-Packing
Not sure how to start manufacturing your beverage or are you struggling with your current production partner? Let Strategy & Execution Inc. offer our expertise! Our team of experts will help you create the products and the process that will deliver results. We start by ensuring your formula is production-ready while staying true to your original recipe. Then, we take a comprehensive review of each manufacturing step and provide options to enhance efficiencies. We’ll help you decide on the raw materials, containers, closure styles, and other packaging details that will delight your consumers. We also ensure your products can be executed on shelf efficiently for all parties.
Logistics
In all industires, the numbers matter. As part of our consulting services, we can help you manage your company’s logistics and product configurations. Our strategists will help you source the raw materials and equipment needed to produce your products. We’ll also do research to plan out an ideal production floor design and distribution stream for your products. This way, you can make the most of your resources and increase efficiency throughout your company. We also help companies scale up their operations in efficient ways. Whether that be through contract production or adding redundancy into your sourcing and production processes, our team will help you meet your business’s goals.
Distribution
When the time comes, you want to get your product on the shelves. Distribution solutions should be fast, efficient, and cost-effective. Many companies, unfortunately, run into issues at this stage of the game. They are unsure of where they should sell their product or how to get it there. Even more common, is their inability to secure meetings with their targeted accounts.
Luckily, Strategy & Execution Inc. has a solid distribution network and long-standing relationships with retailers in all channels. We use our years of experience to put you in touch with the industry’s top suppliers and retailers. You’ll land meetings with customers, distributors and wholesalers who will put your product in front of your target audience.
Perhaps most importantly, we help perfect your presentation. We make sure you can convince retailers and suppliers that your new product is a must have. We will guide you through the FDA process and advise on next steps on how to successfully market your company and product.
Sales Marketing
Our years of experience in the industry has allowed us to create an integrated approach. We implement sales and marketing together to allow you to reach the most amount of customers possible. When it comes to devising strategic sales strategies, we keep your company’s unique needs in mind. Some examples of sales development services we offer include:
- Sales decks, setup, and support docs: We help you devise sell sheets and understand your company’s unique selling points vs. the competition. This way, you can win key partners and grow your brands.
- Customer retention: The industry is always growing and developing. To prevent your customers from switching to a competitor, we help you understand and meet their ever-changing needs.
- Account management: This deals with your company’s relationships with its customers. Arguably, this aspect of sales development is at the heart of your business. Without solid customer relationships, your business won’t be able to thrive.
- Promotional execution: We strive to drive profitable volume through margin and promotion frequency management.
Digital Marketing
Digital marketing allows you to sell directly to your consumers. We can help you create a website or a landing page for an individual product. On top of that we can then drive traffic to your site through SEO or Ads on Facebook, Instagram, or LinkedIn. Your digital marketing strategy can make or break your business. Depending on the product our team will develop a custom digital marketing plan to help take you to the next level. If you need a site designed, SEO to rank your e-commerce store on Google, or ads on social media channels reach out today and let's set up a call.