Featured Success Stories

Our partnership with Black Rifle Coffee Company (BRCC) led to the successful launch of their ready-to-drink (RTD) canned coffee line—an entirely new business vertical for the brand. We supported them through the full end-to-end process, including R&D, manufacturing, sales, planning, invoicing, and marketing strategy. This collaboration enabled one of the fastest go-to-market timelines in beverage industry history. Today, BRCC is recognized as the #3 ready-to-drink coffee brand in the United States—a testament to the strength of our strategic partnership and execution.

SEI played a pivotal role in the distribution strategy for Waiakea Water, helping the brand scale rapidly and establish a strong presence in key markets through simplicity. By providing operational support and sales support that aligned with their growth objectives, we contributed significantly to the brand’s ongoing success and expansion. Waiakea became the annual percentage growth leader among major premium water brands, particularly in the highly competitive convenience store (C-store) channel, achieving a blended growth rate of 25% over four years. This was vital in their expansion into multiple international markets—driven by the scale and efficiency provided by our SEI teams.